Privacy Policy

See Your Swim


Terms of Service

1. Introduction

222 Sports Limited, whose registered office is at Studio Number 26 Glove Factory Studios, 1Brook Lane, Holt, Trowbridge, Wiltshire, BA14 6RL (Company No.7019129) trading as 222 Sports Limited ("222"), operates (the "Website"), SWIMTAG hardware, SWIMTAG software and its associated products and services which are collectively referred to as the "SWIMTAG Service". The SWIMTAG Service can be accessed as a free service provided by 3rd party operators (the "Free Service"), as a value added service provided by 3rd party operator (the "Standard Service") or direct from 222 Sports Limited for which you pay a monthly or yearly subscription (the "Subscription Service"). These are the general Terms of Service which govern your use of the SWIMTAG Service and its associated services. Please read these Terms of Service carefully. If you do not wish to be bound by these Terms of Service, you should not continue to use or access the Website or its associated services.

222 Sports Limited might make errors and although we work hard to make sure it works properly all the time we can't guarantee that it will. You should check all data which is recorded by SWIMTAG. If you spot any problems with SWIMTAG please contact us at

2. Protecting your password

When you register with 222 Sports Limited and choose a password to protect your secure account, you are responsible for maintaining the confidentiality of your password. If you become aware of any unauthorised use of your password, we recommend that you change your password immediately.

3. Privacy

222 Sports Limited's Privacy Policy forms part of these Terms of Service. By agreeing to these Terms of Service you also give your consent to the way we may handle your personal information under that Policy.

4. User conduct

You must at all times use the SWIMTAG Service and its associated services in a responsible and legal manner. In particular, but not exclusively:

  • You must not upload offensive, obscene or racist content, including photographs, on to the Website or its associated services. 222 Sports Limited does not actively edit the Website but reserves the right to remove or edit any content posted on the Website or its associated services at its sole discretion and without notice, regardless of whether or not it is, in the opinion of any third party, offensive, obscene or racist. If you notice any such content, please email us on
  • If you edit your profile on SWIMTAG, it is your responsibility to ensure that the content you are uploading on your page, in particular the photograph, is not copyright-protected. If it is, you must obtain the copyright owner's written consent to use it. 222 Sports Limited reserves the right to remove any pictures, photographs or copy from profile pages, at its sole discretion and without notice if their copyright status is in any doubt. If you suspect a breach of copyright on the Website, please email us at Other than in relation to your own profile page, you may not remove or change anything on the Website. You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent. You must not use our website for any purposes related to marketing without our express written consent.

In addition, you as a user must not:

  • misrepresent your identity or affiliation with any other person or organisation; use the website to send junk email or 'spam' to people who do not wish to receive email from you; use the Website to conduct, display or forward surveys, raffles, lotteries, contests, pyramid schemes or chain letters; interfere with, or disrupt, the service or services or networks connected to the service and introduce any computer virus (including any variant or similar malicious code or instructions) to the 222 Sports Limited systems;
  • 222 Sports Limited reserves the right to delete any SWIMTAG accounts without notice in the event of a breach of the above rules.
5. Links

The Website and its associated services contains links to the websites and organisations. Inclusion of a link to another website does not imply endorsement of its content or opinions. Your relationship and any transactions with other organisations through their websites or otherwise are your own responsibility.

6. Partner Services

222 Sports Limited may from time to time select partners offering relevant information and services that we believe will enhance our provision for visitors to the Website. Whilst we will do our best to select partners of the highest integrity, we are not responsible for any aspect of the information or services offered by them, and if you choose to use their services you do so at your own risk.

7. Trademarks

The names SWIMTAG and the SWIMTAG logo and any other product and service names that we may present on the Website or its associated services from time to time may not be used in connection with any product or service that is not 222 Sports Limited's, nor in any manner that is likely to cause confusion, or in any way that may disparage or discredit 222 Sports Limited. Other trademarks, service marks or logos that appear on the Website or its associated services, are the property of their respective owners and are likely to be registered trademarks and subject to restrictions as to their use. They must not be used without the express permission of both 222 Sports Limited and the trade mark owner.

8. Copyright

All content on the Website and the associated SWIMTAG Service is owned by 222 Sports Limited, partners, operators, distributers or other original providers, and is protected by the applicable intellectual property and proprietary rights and laws. You may copy content for your own personal, non-commercial use provided you do not alter it or remove any copyright, trade mark or other proprietary notice. No other use of the Website's and its associated services' content is permitted without the express prior permission of 222 Sports Limited, and, where applicable, the copyright holder. Inquiries and permission requests may be sent to

9. Changes to the service

222 Sports Limited will make every effort to ensure that the SWIMTAG Service and other services are available continuously, but reserves the right to modify, suspend or discontinue all or any part at any time with or without notice. Unless specifically exempted, any new features, services or software applications introduced shall be subject to these Terms of Service. Any material changes will be communicated to you and your acceptance of and / or continued use of the service after such notification of changes to this Agreement will constitute your acceptance of such changes.

10. Purchase of the SWIMTAG Service

If you agree to pay the fee for access to the applicable SWIMTAG Service, such fee will be charged by the company designated by 222 Sports in accordance with the payment method you have chosen for your purchase. If you are paying by credit or debit card, by designating a card to be billed, you confirm that you are authorised to make such purchase and that you are the holder of such card (i.e. that the card is issued in your name). All prices stated on the SWIMTAG Websites are inclusive of VAT (where applicable) and other applicable taxes and fees.

11. Prices

222 Sports may change the price for the SWIMTAG Service from time to time. Such changed price will take effect after the expiry of the then current paid for period (i.e. the term that you have already paid for). Any price change will be communicated to you. If you do not wish to be bound by such changed price relating to your SWIMTAG Service you may terminate your subscription of your SWIMTAG Service in accordance with Section 16 (Term and termination). Your continued use of the SWIMTAG Service after the communication of such price change to you constitutes an acceptance of such new price.

12. Automatic Subscription Renewal

Your subscription to the SWIMTAG Service will automatically renew at the end of each subscription term unless you terminate your subscription prior to the end of such subscription term in accordance with Section 16 (Term and termination). Such renewal will always be for a monthly subscription term, even if the previous subscription term was for a six or twelve month period. At the time of renewal the payment method you have designated to be charged for the purchase of the SWIMTAG Service will automatically be charged with the applicable amount.

13. Cooling-off Period

If you have purchased access to the SWIMTAG Service over the Internet, you have the right to cancel your purchase and receive a full refund within 14 days of purchase. However, please note that if you log into the SWIMTAG Service within the 14-day period you will no longer have a right to cancel or withdraw from your purchase. In addition, after the 14-day period has elapsed you no longer have the right to cancel your purchase and receive a refund even if you do not subsequently log into the SWIMTAG Service.

14. Advertising and use of computational resources

As consideration for your rights under this Agreement, you agree that 222 Sports and its business partners have a right to provide advertising and other information to you.

15. Failure to comply with these Terms of Service

Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, we may take such action as we deem appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.

16. Term and Termination

This Agreement will become effective in relation to you when you create a SWIMTAG account or when you start using the SWIMTAG Service and will remain effective until terminated by you or 222 Sports. You may cancel your subscription of the SWIMTAG Service at any time by visiting your settings page which termination shall have effect at the expiry of the then-current subscription period that you have already paid for (e.g. one month, one quarter or a year). Unless your cancellation falls within the cooling off period set out in Section 13 (Cooling-off period), this means that 222 Sports will not refund any remaining portion of subscription fees you have already paid for. 222 Sports reserves the right to terminate this Agreement or suspend your SWIMTAG account at any time in case of unauthorised, or suspected unauthorised use of the the SWIMTAG Service whether in contravention of this Agreement or otherwise. If 222 Sports terminates this Agreement, or suspends your SWIMTAG account for any of the reasons set out in this section, 222 Sports shall have no liability or responsibility to you, and 222 Sports will not refund any amounts that you have previously paid.

17. Disclaimer and Limitation of Liability

222 Sports Limited does not, and nothing in these Terms of Service shall act to, exclude or limit 222 Sports Limited's liability for death or personal injury resulting from its negligence, fraud or any other liability which may not by applicable law be excluded or limited. You agree that your use of the SWIMTAG Service and its associated services is on an "as is" and "as available" basis and that your use of the SWIMTAG Service and its associated services is at your sole risk. 222 Sports Limited does not guarantee continuous uninterrupted or secure access to our services and operation of the SWIMTAG Service may be interfered with by numerous factors outside of our control. On that basis, except as expressly set out in these Terms of Service, 222 Sports Limited does not provide conditions, warranties or other terms in relation to the SWIMTAG Service or its associated services, to the extent permissible by law. 222 Sports Limited shall undertake general maintenance and upkeep of the Website between 05:00 - 07:00 hours from time to time. During these periods, the Website and its associated services may not be available for use. Subject to exceptions listed above, in no event shall 222 Sports Limited be liable (whether for breach of contract, negligence or for any other reason) for any loss or damage which you may claim to have suffered by reason of your accessing and use of the SWIMTAG Service or its associated services, including (but not limited to) loss of profits, exemplary or special damages, loss of sales, loss of revenue, loss of goodwill, loss of any software or data, loss of bargain, loss of opportunity, loss of use of computer equipment, loss of or waste of management or other staff time, or for any indirect, consequential or special loss, however arising. 222 Sports Limited may change the format and content of the SWIMTAG Service and its associated services from time to time. You should refresh your browser each time you visit the Website to ensure that you download the most up to date version of the Website, including the latest version of these Terms of Service.

18. Governing law

These Terms of Service are governed by English law and are subject to the exclusive jurisdiction of the English courts.

19. Third party rights

A person who is not a party to these Terms of Service has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms of Service.

20. Variation

We may revise these terms of service from time-to-time. Revised terms of service will apply to the use of our website from the date of the publication of the revised terms of service on our website. Please check this page regularly to ensure you are familiar with the current version.

222 Sports Limited - General Terms

222 Sports Limited, whose registered office is at Studio Number 26 Glove Factory Studios, 1Brook Lane, Holt, Trowbridge, Wiltshire, BA14 6RL (Company No.7019129) trading as 222 Sports Limited ("222"), operates (the "Website"), SWIMTAG hardware, SWIMTAG software and its associated products and services which are collectively referred to as the "SWIMTAG Service". By visiting or registering with, you are agreeing to the practices detailed in the Privacy Policy below so please read on to find out how information relating to you will be treated as you use our site.

The information we collect from you as a site visitor 222 Sports Limited (222) collects information about the Internet Protocol (IP) addresses of all visitors to our site. An IP address is a number assigned to your computer automatically when you use the internet. This information is only collected in aggregate (in other words, we are not able to monitor your individual usage of the site) and helps us monitor site traffic patterns in order to improve our service.

This site uses cookies for some interactive features. A cookie is a small amount of data, which includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive. Most browsers will automatically accept cookies. You can set your browser to reject cookies but some parts of the web site may not function properly if the cookies are rejected.

The information we collect from you as a registered user of the SWIMTAG website When you create a secure personal account on SWIMTAG for the purpose we collect your full name, email address, date of birth, (and optionally height, weight and gender) and your password. We will not pass on this information to any third party unless you give us your express consent.

Uses made of the information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • For internal marketing analysis and administration.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.
  • To allow pool operators to carry out analysis and administration activities.
Email alerts and newsletters from SWIMTAG

We may send you short emails and newsletters from time to time. You will always be offered the ability to unsubscribe from our emails and newsletters.

Security precautions to protect your information

It is your responsibility to keep your password secure at all times to avoid unauthorised use of your SWIMTAG account.


Our site may contain links to other sites. Please be aware that we are not responsible for the privacy of these sites. We encourage all SWIMTAG users to be aware when they leave our site and to read the privacy statement on those sites. This Privacy Policy does not apply to information collected on third parties sites.

Acceptance of our Privacy Policy

Use of the SWIMTAG website and associated products and services implies acceptance of this Privacy Policy. If you are not satisfied with any aspect of it please do not continue to use the website, products and services. This policy may change from time to time and you are deemed to have accepted the current version each time you use


Any questions or comments regarding our privacy policy should be addressed to

See Your Swim


Cookie Policy

What is a Cookie?

Cookies are small files placed on your computer or machine's hard drive, or in your browser memory, when you visit the Swimtag website we place them there to improve your user experience of the site. They tell us what parts of the site you visit so we can work out what you do and don't like and what's most relevant to you.

Our cookies don't store any personal or confidential information about you.

What does the website use Cookies for?

Social Media

If you are logged into a social media application (such as, for example, Facebook or Twitter) you can share and like our content using the Like buttons. The Like button uses cookies set by the social media application to track your choice, allowing the post to be made. The social application can remember you have visited the page regardless of your interaction with it.


They allow us to keep a track of the number of visitors to our website and to see how visitors moved around the site while they were using it. This helps us to improve the way our website works.

How to disable cookies?

By using our website, cookies will automatically be sent and stored on your computer or machine. However, you can update your cookies preferences by changing your web browser settings.

Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Any questions or comments regarding our cookie policy should be addressed to

See Your Swim